レディー・ガガがビューティーブランド「HAUS LABORATORIES」を立ち上げ、9月からアマゾン限定販売


 歌手のレディー・ガガ(Lady Gaga)が新ビューティーブランド「HAUS LABORATORIES」を立ち上げた。9月からアマゾン限定で展開を開始する。


 「HAUS LABORATORIES」はチークとアイメイク、リップから構成されるキットを異なる肌のトーンで展開する。価格は49ドル。まずアメリカやフランス、日本を含む9ヶ国での発売を予定し、順次グローバルに展開していく。現在、フォトグラファーのDaniel Sannwaldが撮影したキャンペーン動画が公開されている。






When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga

Lady Gagaさん(@ladygaga)がシェアした投稿 -